Key Intel Media

FishBait Solutions

Craig Murray — Sat, 06 Jan 2024 09:57:25 +0000

FishBait Solutions is a sponsorship marketing agency that unites fans with brands. They are experts in solving problems and adding value to their clients.

The Ask

“We need several high-energy shortform videos to sell brand sponsorships.”

As college bowl season was on the horizon, FishBait needed powerful video promos to capture the message of their sponsorship engagement program. The sizzles needed to harness the essence of the bowl experience by fans and brands alike, and that’s what we did!

The Results

The campaign was a success, directly linked to the promo videos posted on Instagram and LinkedIn in which a multi-million dollar sponsorship program was successfully sold. It was a 360 win all around especially knowing that the ads generated tens of millions of impressions for the end client.

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2023 and the Beyond

Craig Murray — Mon, 06 Feb 2023 14:31:23 +0000

Thanks for visiting the new Key Intel Media site. We are up and running after a big revamp of
the site.
We are getting so many requests for fashion, social media content and influencers needing
footage edited! Looks like an interesting year nonetheless.
Looking back at our first short film, Beta Test 2027 is turning 10 years old next month. Such a
great project that we did in only 2 weeks time from script to screen.
Maybe we should have a reunion and record another commentary track!
Stay healthy everyone!

Pramek System

Craig Murray — Sun, 06 Nov 2022 11:16:57 +0000

Founded in 2004 by Matt Powell, Pramek was created to apply a scientific process to martial art. Leading the charge in an industry that has shied away from scientific explanation, Pramek has grown from a small group of practitioners to a recognized system of thought and study.

The Ask

“Can you film my Martial Arts Video better than this?”

Matt Powell was introducing Pramek martial art to the US eyes and needed clean and professional video production. The DVD series was to kick off the basic building blocks of the martial art in easy-to-understand segments.

The Results

Key Intel produced 15 Pramek videos and DVDs igniting a major thirst for content from martial art enthusiasts that continued for years driving the Pramek brand to worldwide brand exposure, positive sales, and 100s of thousands of impressions across multiple platforms.